Whether you own a limited-service motel or a full-service flagged hotel, we connect you with brokers who understand RevPAR, Cap Rates, and Property Improvement Plans (PIPs).
Selling a hotel involves complex valuation of real estate, operational cash flow, and franchise agreements. Understanding metrics like RevPAR and ADR is critical to securing the right price.
We start by analyzing your property type. Is it an independent boutique, a flagged franchise, or a resort? What is your current NOI and occupancy rate? Are there upcoming PIP requirements?
From there, we identify hotel business brokers and M&A advisors who specialize in hospitality. Some are experts in selling economy motels to owner-operators, while others work with institutional buyers looking for premium assets.
• RevPAR & ADR – Revenue Per Available Room and Average Daily Rate are the primary metrics buyers use to benchmark performance.
• Franchise Flag – The strength of your brand affiliation (Marriott, Hilton, IHG, etc.) and the remaining term on the license agreement matter significantly.
• Property Condition & PIPs – Buyers will calculate the cost of any required Property Improvement Plan (PIP) and deduct it from their offer.
• Location & Demand – Proximity to highways, tourist attractions, or business centers drives long-term value.
Buyers scrutinize your RevPAR, flag quality, and future CapEx.
Revenue Per Available Room is the holy grail. Strong, consistent RevPAR growth compared to your competitive set (STR Report) drives premium valuations.
A top-tier flag (Hilton, Marriott, IHG) brings built-in demand. The remaining term on your franchise agreement and the cost of any PIP transfer heavily impact the sale.
Property Improvement Plans are mandatory renovations required by the brand upon sale. A low-PIP property is more attractive because it requires less cash upfront from the buyer.
To get the highest price, we work with brokers who "recast" your P&L to show the true Net Operating Income (NOI). In hospitality, this involves specific adjustments:
The hospitality market is active, with distinct buyer groups for different asset classes.
1. Private Equity & REITs:
Institutional buyers target premium branded hotels (Marriott/Hilton) with 100+ keys in primary or strong secondary markets.
2. Regional Hoteliers:
Successful multi-unit owners often buy underperforming properties nearby to apply their management efficiencies and economies of scale.
3. Owner-Operators:
Individuals often look for economy motels or smaller independent hotels where they can live on-site or manage directly to replace a salary.
If guests find out a hotel is for sale, they may worry about service quality. If staff find out, they may leave.
Our Approach: We utilize strict NDAs and "blind profiles." We market the key count, location type, and financials without revealing the property name until a buyer has been vetted.
See How We Help Owners & Brokers Grow Deal Flow
$3.5 Million in 6 Months
“Six months after partnering with Centergrowth, we secured over $3.5 million worth of listings in Florida.”
"In our first six months with Centergrowth, we secured over $3.5 million in high-quality listings across Florida. One of them received over 40 inquiries in just two days."
Joe Ram
Orlando, FL
@FL Business Brokers
3 Listings in 2 Months
“Within the first two months of partnering with Centergrowth, we secured three business listings in the Phoenix area.”
"Within the first two months of partnering with Centergrowth, we secured three business listings in the Phoenix area. Centergrowth has delivered tremendous value, and we’re thrilled with the results. We look forward to continuing our partnership and future success."
Dr. Fernando Acosta
Phoenix, AZ
@First Choice Brokers
2 Listings in 2 Weeks
“Within just two weeks of partnering with Centergrowth, I secured two business listings in my area of Pittsburgh.”
"Within just two weeks of partnering with Centergrowth, I secured two business listings in my area of Pittsburgh, one of which included real estate in the deal. We're very happy with the results and have already recommended Centergrowth to other industry brokers we know in different states."
Helen Berger
Pittsburgh, PA
@PGHBIZ Business Brokers
1 Listing in First Month
“It’s currently the first month of working with Centergrowth, and we’ve already signed our first listing.”
"It’s currently the first month of working with Centergrowth, and we’ve already signed our first listing. In addition, they’ve over-delivered on appointments, and we’re reviewing financials from a few more companies."
Russell Kitzberger
Cincinnati, OH
@CincyCRE
1,065 Appointments in 6 months
"Centergrowth booked over 480 appointments in 3 months directly onto our calendar."
Eurasian Capital was facing a number of difficulties as they tried to increase their top-of-funnel sales activity. They can only function with top-notch appointments (the majority of the time, funding has been successfully raised), but Centergrowth was consistently able to attract high-quality appointments from the beginning.
Jeff Stone
Partner @Eurasian Capital
If you are exploring a sale now or in the next few years, your first move should be speaking with someone who understands the hospitality industry.
On our first call, we will discuss your RevPAR, flag status, and exit goals. From there, we will suggest one or more business brokers or M&A advisors who are best positioned to sell your specific type of hotel.
We support Hotel owners across the United States. Select your state to find local assistance.
Don't see your specific niche listed? We likely still cover it.
Discuss Your IndustryCentergrowth works with specialized Hotel business brokers in every state. Whether you operate a single-location hotel or a multi-location group, we have the network to help you confidentially explore a sale.
If you’re a broker specializing in hotels, our business broker lead generation can put more qualified business owners into your pipeline each week.
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