Sell My Hotel

Connect with Specialized Hotel Business Brokers to Maximize Your Exit

If you're considering selling your Hotel, Motel, or Resort, we will confidentially connect you with Hotel business brokers who specialize in the hospitality industry.

Sell Your Hotel

Hotel Business Broker discussing valuation with an owner

Work With a Top Hotel Broker

Whether you own a limited-service motel or a full-service flagged hotel, we connect you with brokers who understand RevPAR, Cap Rates, and Property Improvement Plans (PIPs).

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Hotel Owners

How We Help You Sell Your Hotel

Selling a hotel involves complex valuation of real estate, operational cash flow, and franchise agreements. Understanding metrics like RevPAR and ADR is critical to securing the right price.

Understanding Your Business Before Recommending a Broker

We start by analyzing your property type. Is it an independent boutique, a flagged franchise, or a resort? What is your current NOI and occupancy rate? Are there upcoming PIP requirements?

From there, we identify hotel business brokers and M&A advisors who specialize in hospitality. Some are experts in selling economy motels to owner-operators, while others work with institutional buyers looking for premium assets.

Key Value Drivers for Hotel Buyers

• RevPAR & ADR – Revenue Per Available Room and Average Daily Rate are the primary metrics buyers use to benchmark performance.

• Franchise Flag – The strength of your brand affiliation (Marriott, Hilton, IHG, etc.) and the remaining term on the license agreement matter significantly.

• Property Condition & PIPs – Buyers will calculate the cost of any required Property Improvement Plan (PIP) and deduct it from their offer.

• Location & Demand – Proximity to highways, tourist attractions, or business centers drives long-term value.

Sell Your Hotel

Discover the true market value of your Hotel

CLAIM FREE VALUATION

Valuation

What Drives the Value of a Hotel?

Buyers scrutinize your RevPAR, flag quality, and future CapEx.

RevPAR & ADR

Revenue Per Available Room is the holy grail. Strong, consistent RevPAR growth compared to your competitive set (STR Report) drives premium valuations.

Franchise Flag

A top-tier flag (Hilton, Marriott, IHG) brings built-in demand. The remaining term on your franchise agreement and the cost of any PIP transfer heavily impact the sale.

PIP Liability

Property Improvement Plans are mandatory renovations required by the brand upon sale. A low-PIP property is more attractive because it requires less cash upfront from the buyer.

Deep Dive: Recasting Hotel Financials

To get the highest price, we work with brokers who "recast" your P&L to show the true Net Operating Income (NOI). In hospitality, this involves specific adjustments:

Management Fees: If you self-manage or pay above-market fees, we adjust this line item to a standard 3-4% to reflect market operations.
One-Time CapEx: Major repairs like a new roof or boiler replacement are added back to NOI as non-recurring capital expenditures.
Owner Expenses: Personal travel, vehicles, or non-working family members on payroll are added back to show true profitability.

Who is Buying Hotels Right Now?

The hospitality market is active, with distinct buyer groups for different asset classes.

1. Private Equity & REITs:
Institutional buyers target premium branded hotels (Marriott/Hilton) with 100+ keys in primary or strong secondary markets.

2. Regional Hoteliers:
Successful multi-unit owners often buy underperforming properties nearby to apply their management efficiencies and economies of scale.

3. Owner-Operators:
Individuals often look for economy motels or smaller independent hotels where they can live on-site or manage directly to replace a salary.

Confidentiality is Critical

If guests find out a hotel is for sale, they may worry about service quality. If staff find out, they may leave.

Our Approach: We utilize strict NDAs and "blind profiles." We market the key count, location type, and financials without revealing the property name until a buyer has been vetted.

Next Step

Talk Confidentially About Selling Your Hotel

If you are exploring a sale now or in the next few years, your first move should be speaking with someone who understands the hospitality industry.

On our first call, we will discuss your RevPAR, flag status, and exit goals. From there, we will suggest one or more business brokers or M&A advisors who are best positioned to sell your specific type of hotel.

In Action

See How We Help Owners & Brokers Grow Deal Flow

$3.5 Million in 6 Months

“Six months after partnering with Centergrowth, we secured over $3.5 million worth of listings in Florida.”

"In our first six months with Centergrowth, we secured over $3.5 million in high-quality listings across Florida. One of them received over 40 inquiries in just two days."

Joe RamOrlando, FL · @FL Business Brokers

3 Listings in 2 Months

“Within the first two months of partnering with Centergrowth, we secured three business listings in the Phoenix area.”

"Within the first two months of partnering with Centergrowth, we secured three business listings in the Phoenix area. Centergrowth has delivered tremendous value, and we’re thrilled with the results. We look forward to continuing our partnership and future success."

Dr. Fernando AcostaPhoenix, AZ · @First Choice Brokers

Dr. Fernando Acosta, First Choice Business Brokers Phoenix

2 Listings in 2 Weeks

“Within just two weeks of partnering with Centergrowth, I secured two business listings in my area of Pittsburgh.”

"Within just two weeks of partnering with Centergrowth, I secured two business listings in my area of Pittsburgh, one of which included real estate in the deal. We're very happy with the results and have already recommended Centergrowth to other industry brokers we know in different states."

Helen BergerPittsburgh, PA · @PGHBIZ Business Brokers

Helen Berger, Pittsburgh Business Brokers

1 Listing in First Month

“It’s currently the first month of working with Centergrowth, and we’ve already signed our first listing.”

"It’s currently the first month of working with Centergrowth, and we’ve already signed our first listing. In addition, they’ve over-delivered on appointments, and we’re reviewing financials from a few more companies."

Russell KitzbergerCincinnati, OH · @CincyCRE

1,065 Appointments in 6 months

"Centergrowth booked over 480 appointments in 3 months directly onto our calendar."

Eurasian Capital was facing a number of difficulties as they tried to increase their top-of-funnel sales activity. They can only function with top-notch appointments (the majority of the time, funding has been successfully raised), but Centergrowth was consistently able to attract high-quality appointments from the beginning.

Read the Eurasian Capital case study →

Jeff StonePartner @Eurasian Capital

Read Case Study

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Selling a Hotel in Your State?

We support Hotel owners across the United States. Select your state to find local assistance.

Market Coverage

Other Hospitality & Food Businesses We Sell

Specialized Experience in Hospitality & Food

Hospitality & Food Opportunities

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Serving Hotel Owners Nationwide

We Connect You with Top Brokers Across the USA

Centergrowth works with specialized Hotel business brokers in every state. Whether you operate a single-location hotel or a multi-location group, we have the network to help you confidentially explore a sale. We also work with owners who are not ready to sell. Through Hotel Marketing, we help you win more customers now so the business is worth more later.

Frequently Asked Questions About How to Sell My Hotel

Can you help me sell my hotel?

Yes. We specialize in connecting owners of hotel with experienced business brokers who understand how to package and present your company to serious buyers while keeping the process confidential.

How are hotel valued?

Most small and mid-sized businesses are valued using a multiple of SDE for smaller companies or EBITDA for larger ones. Clean financials, recurring revenue, documented systems, and a strong team can all increase the multiple buyers are willing to pay.

Do I need a specialized broker for my hotel?

While you can try to sell on your own, working with a business broker who regularly sells businesses in your size range and industry usually leads to better outcomes. They already know active buyers, what those buyers want to see, and how to position your business to maximize offers.

Can I sell if I'm heavily involved in day-to-day operations?

Yes, but buyers may discount the price if the business cannot function without you. The more responsibility you can transfer to your team before going to market, the more attractive your hotel becomes to buyers.

How confidential is the sale process?

Confidentiality is a core part of a proper sale process. Professional business brokers use blind listings, NDAs, and buyer screening so that employees, competitors, and customers only learn about the sale when the time is right.

What is recasting financials?

Recasting means adding back owner perks and non-recurring expenses to your profit and loss statements so buyers see the true cash flow available to them. This helps support a stronger asking price and clearer justification for your valuation.

How do I get started?

Click any "Schedule Confidential Call" button on this page to book a confidential conversation. We'll discuss your goals, timeline, and numbers, then point you toward business brokers or M&A advisors who are a strong fit for your specific situation.