Receive a complimentary, confidential business valuation CASE STUDY

Sell My Catering Business

Connect with Specialized Catering Business Brokers to Maximize Your Exit

For over 15 years, Centergrowth has partnered with business brokers who specialize in the food service and event industry. If you're considering selling your Corporate Catering, Wedding Catering, or Event Planning business, we will confidentially connect you with the right deal team.

Sell Your Catering Business

Catering Business Broker discussing valuation with an owner

Work With a Top Catering Broker

Whether you focus on high-end weddings or daily corporate lunch delivery, we connect you with business brokers who understand the value of your client list, future bookings, and commercial kitchen assets.

Schedule Confidential Call
Catering Business Owners

How We Help You Sell Your Catering Business

Sell my catering business

Selling a catering business involves valuing tangible assets like commercial kitchens and delivery vehicles, as well as intangible assets like your reputation, vendor relationships, and future bookings.

Understanding Your Business Before Recommending a Business Broker

We start by analyzing your revenue mix. Are you reliant on seasonal weddings, or do you have steady corporate contracts? Do you own your kitchen facility or lease a commissary space?

From there, we identify business brokers who specialize in the food service sector. Some are experts in selling owner-operated companies to new entrepreneurs, while others work with hospitality groups looking to acquire established brands and client lists.

Key Value Drivers for Catering Buyers

• Corporate Contracts – Recurring contracts with offices or venues are more valuable than one-off social events because they offer predictable revenue.

• Future Bookings – A calendar full of deposits for the next 12-18 months proves future cash flow and makes the business highly attractive.

• Kitchen & Vehicle Assets – Buyers look for well-maintained commercial equipment and reliable delivery vans. Deferred maintenance can lower your valuation.

• Staff & Processes – Documented recipes and a stable team (chefs, servers) allow the business to transition smoothly without the owner's daily presence.

Valuation

What Drives the Value of a Catering Business?

Buyers scrutinize corporate & Institutional Accounts, forward Bookings, and kitchen & Compliance.

Corporate & Institutional Accounts

Weekly corporate drop-off programs and institutional contracts smooth the seasonality of event work. Buyers pay for booked recurring revenue, not banquet hopes.

Forward Bookings

A deposit-backed event calendar reaching 6–12 months out is transferable revenue. Documented booking pipelines de-risk the buyer’s first year.

Kitchen & Compliance

A licensed commissary with current health scores, adequate cold storage, and owned equipment means a buyer can operate day one without permitting delays.

Deep Dive: Recasting Your Catering Business Financials

To get the highest price, we work with brokers who "recast" your P&L to show the true Seller’s Discretionary Earnings (SDE) or EBITDA. In catering operations, this involves specific adjustments:

  • Equipment & Vehicle CapEx: Refrigerated vans, ovens, and smallwares purchases are one-time capital investments, added back to normalized earnings.
  • Owner Event Labor: If you chef or captain events yourself, that labor is restated at market rates so the buyer sees true staffing costs.
  • Family & Personal Expenses: Family helpers off market wages and personal costs run through the business are adjusted out.

Who is Buying Catering Businesses?

Catering buyers look for booked business and kitchen capacity, in that order.

1. Restaurant Groups: Restaurants acquire catering books to fill kitchen downtime with higher-margin production, keeping your event staff.

2. Regional Catering Companies: Established caterers buy competitors for their corporate accounts, venue relationships, and preferred-vendor listings.

3. Culinary Entrepreneurs: Chefs leaving restaurants buy catering operations with SBA loans, paying up for forward bookings and commissary infrastructure.

Why Confidentiality is Critical

If venues and planners hear you’re selling, preferred-vendor lists get quietly re-evaluated. If your event captains hear, competitors hire them before wedding season.

Our Approach: Blind profiles present booking volume, revenue mix, and financials without your company name. NDAs and buyer vetting come before any identifying disclosure.

Sell Your Business

Discover the true market value of your business

CLAIM FREE VALUATION
The Process

Preparing to Sell Your Catering Business

Selling a catering company requires clean financials and a solid pipeline of future work.

Valuation: Cash Flow & Bookings

The first step is a comprehensive valuation. Catering businesses are typically valued on a multiple of SDE (Seller's Discretionary Earnings).

We work with business brokers who will "recast" your financials to show the true profit potential. This often includes adding back personal expenses and accounting for deposits held for future events to present a clear financial picture.

Confidentiality is Key

You don't want your clients to worry about their upcoming events. Confidentiality is critical to maintaining trust during the sale process.

Our partner business brokers utilize strict protocols—blind listings, pre-screened buyers, and staged information release—to ensure your business continues to operate smoothly until the deal is finalized.

Next Step

Talk Confidentially About Selling Your Catering Business

If you are exploring a sale now or in the next few years, your first move should be speaking with someone who understands the trades.

On our first call, we will discuss your revenue mix, fleet status, and exit goals. From there, we will suggest one or more business brokers or M&A advisors who are best positioned to sell your specific type of catering business.

In Action

See How We Help Owners & Business Brokers

$3.5 Million in 6 Months

“Six months after partnering with Centergrowth, we secured over $3.5 million worth of listings in Florida.”

"In our first six months with Centergrowth, we secured over $3.5 million in high-quality listings across Florida. One of them received over 40 inquiries in just two days."

Joe Ram client testimonial for B2B lead generation results in Florida

Joe RamOrlando, FL · @FL Business Brokers

Joe Ram, Florida business broker

3 Listings in 2 Months

First Choice Business Brokers B2B lead generation case study logo

“Within the first two months of partnering with Centergrowth, we secured three business listings in the Phoenix area.”

"Within the first two months of partnering with Centergrowth, we secured three business listings in the Phoenix area. Centergrowth has delivered tremendous value, and we’re thrilled with the results. We look forward to continuing our partnership and future success."

Dr. Fernando Acosta client testimonial for B2B lead generation results in Phoenix

Dr. Fernando AcostaPhoenix, AZ · @First Choice Brokers

Dr. Fernando Acosta, First Choice Business Brokers Phoenix

2 Listings in 2 Weeks

Pittsburgh Business Brokers B2B lead generation case study logo

“Within just two weeks of partnering with Centergrowth, I secured two business listings in my area of Pittsburgh.”

"Within just two weeks of partnering with Centergrowth, I secured two business listings in my area of Pittsburgh, one of which included real estate in the deal. We're very happy with the results and have already recommended Centergrowth to other industry brokers we know in different states."

Helen Berger client testimonial for B2B lead generation results in Pittsburgh

Helen BergerPittsburgh, PA · @PGHBIZ Business Brokers

Helen Berger, Pittsburgh Business Brokers

1 Listing in First Month

“It’s currently the first month of working with Centergrowth, and we’ve already signed our first listing.”

"It’s currently the first month of working with Centergrowth, and we’ve already signed our first listing. In addition, they’ve over-delivered on appointments, and we’re reviewing financials from a few more companies."

Russell Kitzberger client testimonial for B2B lead generation results

Russell KitzbergerCincinnati, OH · @CincyCRE

Russell Kitzberger, CincyCRE

1,065 Appointments in 6 months

Eurasian Capital B2B lead generation case study logo

"Centergrowth booked over 480 appointments in 3 months directly onto our calendar."

Eurasian Capital was facing a number of difficulties as they tried to increase their top-of-funnel sales activity. They can only function with top-notch appointments (the majority of the time, funding has been successfully raised), but Centergrowth was consistently able to attract high-quality appointments from the beginning.

Read the Eurasian Capital case study →

Jeff Stone Eurasian Capital client testimonial for B2B lead generation and appointment setting

Jeff StonePartner @Eurasian Capital

Eurasian Capital office Read Case Study

Business Broker Directory

Selling a Catering Business in Your State?

We support Catering Business owners across the United States. Select your state to find local assistance.

Market Coverage

Other Hospitality & Food Businesses We Sell

Specialized Experience in Hospitality & Food

Don't see your specific niche listed? We likely still cover it.

Discuss Your Industry

Serving Catering Business Owners Nationwide

We Connect You with Top Brokers Across the USA

Centergrowth works with specialized brokers in every state. Whether you are a local Catering Business r a multi-state company, we have the network to help you sell.

Frequently Asked Questions About How to Sell My Catering Business

Can you help me sell my catering business?

Yes. We specialize in connecting owners of catering business with experienced business brokers who understand how to package and present your company to serious buyers while keeping the process confidential.

How are catering business valued?

Most small and mid-sized businesses are valued using a multiple of SDE for smaller companies or EBITDA for larger ones. Clean financials, recurring revenue, documented systems, and a strong team can all increase the multiple buyers are willing to pay.

Do I need a specialized broker for my catering business?

While you can try to sell on your own, working with a broker who regularly sells businesses in your size range and industry usually leads to better outcomes. They already know active buyers, what those buyers want to see, and how to position your business to maximize offers.

Can I sell if I'm heavily involved in day-to-day operations?

Yes, but buyers may discount the price if the business cannot function without you. The more responsibility you can transfer to your team before going to market, the more attractive your catering business becomes to buyers.

How confidential is the sale process?

Confidentiality is a core part of a proper sale process. Professional brokers use blind listings, NDAs, and buyer screening so that employees, competitors, and customers only learn about the sale when the time is right.

What is recasting financials?

Recasting means adding back owner perks and non-recurring expenses to your profit and loss statements so buyers see the true cash flow available to them. This helps support a stronger asking price and clearer justification for your valuation.

How do I get started?

Click any "Schedule Confidential Call" button on this page to book a confidential conversation. We'll discuss your goals, timeline, and numbers, then point you toward brokers or M&A advisors who are a strong fit for your specific situation.

Business Broker Deal Flow

We Connect You with Business Owners Nationwide

If you’re a broker specializing in catering businesses, our business broker lead generation can put more qualified business owners into your pipeline each week.

Schedule Confidential Call
Schedule Confidential Call