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Centergrowth schedules more sales appointments straight onto your calendar, resulting in more closed deals for your business.

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B2B Appointment Setting FAQs

These FAQs outline how our B2B appointment setting system operates from end to end — including how campaigns are built, how prospects are targeted and qualified, and how meetings are booked directly onto your calendar. The goal is to set clear expectations around process, timelines, and what Centergrowth is responsible for once a campaign goes live.

What does Centergrowth do?

Centergrowth builds and runs outbound campaigns that generate qualified B2B sales appointments with your ideal prospects. We handle targeting, messaging, outreach, follow-up, and appointment booking so your team can focus on closing.

Do you use cold calling?

Yes. Cold calling is a core channel when it matches your offer and audience. We combine calling with email and structured follow-up to reach decision-makers and book real conversations—not just clicks or form fills.

Do you only do email, or multi-channel outreach?

We can run email-only, call-only, or multi-channel. Most B2B campaigns perform best when calling is supported by follow-up touches, because decision-makers often need multiple touches before they agree to a meeting.

Who do you target?

We target based on your ICP (industry, company size, geography, tech stack signals, job titles, and buying intent indicators). The goal is to connect you with the right stakeholders who can actually buy and are a fit for your offer.

What counts as a “qualified” appointment?

A qualified appointment typically means: (1) correct decision-maker or key influencer, (2) matches your targeting criteria, (3) confirmed interest/relevance, and (4) a scheduled meeting on your calendar with clear context.

How fast can we launch?

Launch speed depends on how quickly we finalize your targeting and messaging. Once approved, outbound can begin quickly—and consistent follow-up is what turns “not now” into booked meetings over time.

Do you handle scripts and messaging?

Yes. We build scripts and messaging based on your offer, objections, and positioning. We then refine it using real-world responses so the campaign improves over time instead of staying static.

Will you discuss pricing, proposals, or deal terms with prospects?

No. We focus on qualification and booking. Anything related to pricing, proposals, contracting, or deal terms is handed off to your team. That keeps conversations clean and ensures your closers control the sales process.

Do you provide the prospect data?

Yes. Campaigns rely on accurate company and contact data. We build lists aligned to your targeting criteria and maintain the process so outreach is consistent and measurable.

Can you work with companies that sell locally?

Yes, but tighter geographies require sharper positioning and higher-value offers. The smaller the target radius, the more important it is that each appointment has meaningful revenue potential so the economics work.

Do you guarantee a specific number of meetings?

No ethical outbound partner can guarantee outcomes because results depend on market conditions, offer strength, targeting accuracy, and your close process. What we do provide is a proven outbound system: targeting, messaging, volume, follow-up, and ongoing optimization.

What do you need from us to be successful?

The biggest drivers are: a clear ICP, a strong offer, fast lead response time, and a simple next step (demo, discovery call, audit, quote, etc.). Outbound works best when your calendar availability and follow-up process are consistent.

120 Appointments/month

AXLE Workout B2B lead generation case study logo
"We're booking 5 to 6 appointments every single day."

The Axle Workout hired centergrowth to help them transition from a b2c company to a b2b-only business. Numerous obstacles had to be overcome, including a complete business model revision that resulted in an increase in LTV of over 400%.

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Andrew Page AXLE Workout B2B lead generation testimonial

Andrew Page
CEO @Axle Workout

$3.5 Million in 6 Months

“Six months after partnering with Centergrowth, we secured over $3.5 million worth of listings in Florida.”

"In our first six months with Centergrowth, we secured over $3.5 million in high-quality listings across Florida. One of them received over 40 inquiries in just two days."

Joe Ram client testimonial for B2B lead generation results in Florida

Joe Ram
Orlando, FL
@FL Business Brokers

3 Listings in 2 Months

First Choice Business Brokers B2B lead generation case study logo
“Within the first two months of partnering with Centergrowth, we secured three business listings in the Phoenix area.”

"Within the first two months of partnering with Centergrowth, we secured three business listings in the Phoenix area. Centergrowth has delivered tremendous value, and we’re thrilled with the results. We look forward to continuing our partnership and future success."

Dr. Fernando Acosta client testimonial for B2B lead generation results in Phoenix

Dr. Fernando Acosta
Phoenix, AZ
@First Choice Brokers

2 Listings in 2 Weeks

Pittsburgh Business Brokers B2B lead generation case study logo
“Within just two weeks of partnering with Centergrowth, I secured two business listings in my area of Pittsburgh.”

"Within just two weeks of partnering with Centergrowth, I secured two business listings in my area of Pittsburgh, one of which included real estate in the deal. We're very happy with the results and have already recommended Centergrowth to other industry brokers we know in different states."

Helen Berger client testimonial for B2B lead generation results in Pittsburgh

Helen Berger
Pittsburgh, PA
@PGHBIZ Business Brokers

1 Listing in First Month

“It’s currently the first month of working with Centergrowth, and we’ve already signed our first listing.”

"It’s currently the first month of working with Centergrowth, and we’ve already signed our first listing. In addition, they’ve over-delivered on appointments, and we’re reviewing financials from a few more companies."

Russell Kitzberger client testimonial for B2B lead generation results

Russell Kitzberger
Cincinnati, OH
@CincyCRE

1,065 Appointments in 6 months

Eurasian Capital B2B lead generation case study logo
"Centergrowth booked over 480 appointments in 3 months directly onto our calendar."

Eurasian Capital was facing a number of difficulties as they tried to increase their top-of-funnel sales activity. They can only function with top-notch appointments (the majority of the time, funding has been successfully raised), but Centergrowth was consistently able to attract high-quality appointments from the beginning.

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Jeff Stone Eurasian Capital client testimonial for B2B lead generation and appointment setting

Jeff Stone
Partner @Eurasian Capital

240 Appointments/month

Feature My Brand B2B lead generation case study logo
"We're booking 15 appointments every single day for over 6 months straight."

Feature My Brand assists company owners in becoming featured on NBC, FOX, CBS, and hundreds of other reputable websites. This boosts a company's social proof and helps increase their online conversion rates by up to 48%.

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Jessica Bier Feature My Brand client testimonial for B2B lead generation results

Jessica Bier
Marketing Director
@Feature My Brand

40 Appointments/month

Bennys B2B lead generation case study logo
"We're booking 1 to 2 appointments every single day."

COMING SOON- Bennys hired centergrowth to build out and scale their B2B lead generation and appointment setting. One challenge that became immediately apparent to us when we started working with Bennys is the need to limit our operations to a small geographic area.

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Brandon Wood Bennys client testimonial for B2B lead generation

Brandon Wood
Partner @Bennys

Appointment Setting

Qualified B2B Sales Appointments With Your Ideal Targets

Centergrowth delivers qualified sales appointments by combining precise targeting, structured outreach, and consistent follow-up. Each campaign is built around your ideal customer profile so meetings are booked with the right companies — not just anyone willing to take a call.

We customize targeting rules, messaging, and qualification criteria based on your industry, sales cycle, and deal size. The objective is simple: generate a predictable flow of sales conversations that your team can convert into revenue.

Rather than providing generic lead lists, we operate a repeatable outbound system designed to book meetings directly onto your calendar. This allows your sales team to stay focused on running calls and closing opportunities instead of sourcing pipeline.

If you’re evaluating outbound as a growth channel and want to understand whether a campaign makes sense for your business, schedule a call and we’ll walk through targeting, volume, and what a realistic appointment flow would look like for your market.

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