Whether you are an independent agency or a captive agent looking to sell your book, we connect you with brokers who understand retention rates, carrier mix, and commission multipliers.
Selling an insurance agency is unique because the value is almost entirely in the intangible asset of your book of business—your recurring commissions and client relationships.
We start by analyzing your book. Is it primarily Personal Lines (Auto/Home) or Commercial? Are you Captive or Independent? What are your retention rates and carrier appointments?
From there, we identify business brokers who specialize in insurance M&A. Some are experts in transferring captive books within the same carrier network, while others work with large independent aggregators looking to acquire commercial books.
• Recurring Commissions – Predictable renewal income is the primary driver of agency value. Higher retention rates equal higher multiples.
• Product Mix – Commercial lines often command higher multiples than personal lines due to higher premiums and client stickiness.
• Carrier Relationships – Direct appointments with top-tier carriers are a significant asset that buyers want to acquire.
• Technology & Systems – An agency with modern agency management systems (AMS) and documented processes is easier to integrate and worth more.
Selling an insurance book requires accurate production reports and a strategy for client retention post-sale.
The first step is a comprehensive valuation. Insurance agencies are valued on a multiple of EBITDA (for larger agencies) or a multiple of Annual Commission Revenue (for smaller books).
We work with business brokers who will "recast" your financials to show the true profitability. They will also help you segment your book to highlight the most profitable lines of business.
You don't want your competitors poaching your clients or staff before the deal is done. Confidentiality is critical to preserving the value of your book.
Our partner business brokers utilize strict protocols—blind listings and NDAs—to ensure your producers and CSRs remain focused on servicing clients until the sale is finalized.
$3.5 Million in 6 Months
“Six months after partnering with Centergrowth, we secured over $3.5 million worth of listings in Florida.”
"In our first six months with Centergrowth, we secured over $3.5 million in high-quality listings across Florida. One of them received over 40 inquiries in just two days."
Joe Ram
Orlando, FL
@FL Business Brokers
3 Listings in 2 Months
“Within the first two months of partnering with Centergrowth, we secured three business listings in the Phoenix area.”
"Within the first two months of partnering with Centergrowth, we secured three business listings in the Phoenix area. Centergrowth has delivered tremendous value, and we’re thrilled with the results. We look forward to continuing our partnership and future success."
Dr. Fernando Acosta
Phoenix, AZ
@First Choice Brokers
2 Listings in 2 Weeks
“Within just two weeks of partnering with Centergrowth, I secured two business listings in my area of Pittsburgh.”
"Within just two weeks of partnering with Centergrowth, I secured two business listings in my area of Pittsburgh, one of which included real estate in the deal. We're very happy with the results and have already recommended Centergrowth to other industry brokers we know in different states."
Helen Berger
Pittsburgh, PA
@PGHBIZ Business Brokers
1 Listing in First Month
“It’s currently the first month of working with Centergrowth, and we’ve already signed our first listing.”
"It’s currently the first month of working with Centergrowth, and we’ve already signed our first listing. In addition, they’ve over-delivered on appointments, and we’re reviewing financials from a few more companies."
Russell Kitzberger
Cincinnati, OH
@CincyCRE
1,065 Appointments in 6 months
"Centergrowth booked over 480 appointments in 3 months directly onto our calendar."
Eurasian Capital was facing a number of difficulties as they tried to increase their top-of-funnel sales activity. They can only function with top-notch appointments (the majority of the time, funding has been successfully raised), but Centergrowth was consistently able to attract high-quality appointments from the beginning.
Jeff Stone
Partner @Eurasian Capital
If you are exploring a sale now or in the next few years, your first move should be speaking with someone who understands the industry.
On our first call, we will discuss your revenue mix, retention rates, and exit goals. From there, we will suggest one or more brokers or M&A advisors who are best positioned to sell your specific type of insurance agency.
We support Insurance Agency owners across the United States. Select your state to find local assistance.
Don't see your specific niche listed? We likely still cover it.
Discuss Your IndustryCentergrowth works with specialized brokers in every state. Whether you operate a single-location insurance agency or a multi-location group, we have the network to help you confidentially explore a sale.
If you’re a broker specializing in insurance agencies, our business broker lead generation can put more qualified business owners into your pipeline each week.
CLIENT SUPPORT
Support center is for existing clients only.
