Whether you own a franchise location, a large box gym, or a boutique studio, we connect you with business brokers who understand member retention, EFT revenue models, and equipment valuation.
Selling a gym involves more than just selling equipment; it requires valuing your membership base, understanding your churn rate, and presenting your recurring revenue to buyers.
We start by analyzing your model. Are you a franchise or independent? Do you rely on monthly EFTs or paid-in-full contracts? What is the condition of your equipment?
From there, we identify business brokers who specialize in the fitness sector. Some are experts in selling boutique studios (Pilates, Yoga, CrossFit) to owner-operators, while others work with private equity groups looking to roll up franchise territories.
• Recurring Revenue (EFT) – Automatic monthly drafts are the most valuable asset. Buyers pay a premium for stable, predictable cash flow.
• Member Retention & Churn – Low attrition rates prove customer loyalty and increase the lifetime value (LTV) of your members.
• Equipment Condition – Well-maintained equipment reduces immediate CapEx requirements for the new owner.
• Location & Lease – A transferable lease with favorable terms in a high-traffic area is critical for brick-and-mortar fitness.
Buyers scrutinize specific operational assets when valuing a fitness business.
Automatic monthly drafts are the gold standard. Buyers pay a premium for stable, predictable cash flow compared to paid-in-full or punch-card models.
Low churn rates demonstrate brand loyalty. A strong community with high lifetime value (LTV) per member significantly increases the valuation multiple.
Well-maintained strength and cardio equipment reduces immediate CapEx requirements for the new owner, making the deal more attractive.
To get the highest price, we don't just look at your tax returns. We work with brokers who "recast" your P&L to show the true Seller's Discretionary Earnings (SDE). In the fitness industry, this involves specific add-backs:
Understanding the buyer landscape is critical for setting expectations. The type of buyer depends largely on your size and business model.
1. Private Equity (Roll-Ups):
PE firms are aggregating franchise territories and large box gyms. They look for $1M+ EBITDA and strong management teams.
2. Strategic Buyers (Competitors):
Nearby gym owners often acquire competitors to absorb their membership base, eliminate competition, or expand into a new neighborhood.
3. Owner-Operators / Trainers:
For smaller studios or boutique gyms, the buyer is often a head trainer or an individual investor looking to enter the fitness industry using an SBA loan.
To maximize your multiple, focus on your recurring revenue. A buyer loves stable EFT drafts.
Our Advice: Organize your member contracts and ensure liability waivers are digital and transferable. A messy back office scares buyers. Also, ensure your equipment maintenance logs are up to date.
Selling a gym carries specific risks. If members hear rumors of a sale, they may cancel memberships out of fear the gym will close or change drastically.
Our Approach: We utilize strict NDAs and "blind profiles." We market the financial performance and general location without revealing your gym's name until a buyer has been vetted.
$3.5 Million in 6 Months
“Six months after partnering with Centergrowth, we secured over $3.5 million worth of listings in Florida.”
"In our first six months with Centergrowth, we secured over $3.5 million in high-quality listings across Florida. One of them received over 40 inquiries in just two days."
Joe Ram
Orlando, FL
@FL Business Brokers
3 Listings in 2 Months
“Within the first two months of partnering with Centergrowth, we secured three business listings in the Phoenix area.”
"Within the first two months of partnering with Centergrowth, we secured three business listings in the Phoenix area. Centergrowth has delivered tremendous value, and we’re thrilled with the results. We look forward to continuing our partnership and future success."
Dr. Fernando Acosta
Phoenix, AZ
@First Choice Brokers
2 Listings in 2 Weeks
“Within just two weeks of partnering with Centergrowth, I secured two business listings in my area of Pittsburgh.”
"Within just two weeks of partnering with Centergrowth, I secured two business listings in my area of Pittsburgh, one of which included real estate in the deal. We're very happy with the results and have already recommended Centergrowth to other industry brokers we know in different states."
Helen Berger
Pittsburgh, PA
@PGHBIZ Business Brokers
1 Listing in First Month
“It’s currently the first month of working with Centergrowth, and we’ve already signed our first listing.”
"It’s currently the first month of working with Centergrowth, and we’ve already signed our first listing. In addition, they’ve over-delivered on appointments, and we’re reviewing financials from a few more companies."
Russell Kitzberger
Cincinnati, OH
@CincyCRE
1,065 Appointments in 6 months
"Centergrowth booked over 480 appointments in 3 months directly onto our calendar."
Eurasian Capital was facing a number of difficulties as they tried to increase their top-of-funnel sales activity. They can only function with top-notch appointments (the majority of the time, funding has been successfully raised), but Centergrowth was consistently able to attract high-quality appointments from the beginning.
Jeff Stone
Partner @Eurasian Capital
If you are exploring a sale now or in the next few years, your first move should be speaking with someone who understands the fitness industry.
On our first call, we will discuss your membership model, equipment status, and exit goals. From there, we will suggest one or more business brokers or M&A advisors who are best positioned to sell your specific type of gym.
We support Gym owners across the United States. Select your state to find local assistance.
Don't see your specific niche listed? We likely still cover it.
Discuss Your IndustryCentergrowth works with specialized business brokers in every state. Whether you operate a single-location gym or a multi-location group, we have the network to help you confidentially explore a sale.
If you’re a broker specializing in gyms, our business broker lead generation can put more qualified business owners into your pipeline each week.
CLIENT SUPPORT
Support center is for existing clients only.
